The Real Housewives of Potomac star Dr. Wendy Osefo's home goods brand, Onyi Home Essentials, seemingly had all of the pieces for it to be a runaway success. The candles were genuinely incredible, her mission and vision for the brand touching, and exposure readily available via her Bravo show. But sales weren't where they needed to be. Y'all helped Onyi Home Essentials invigorate their DTC channel through a comprehensive CRO overhaul, as well as adjustments to their broader ecommerce strategy. The work resulted in an increase in sales of 47%, as well as just under a 20% increase to their conversion rate.