Co-created by Y'all founder Travis Halff, Progressive Waves PAC was created to act as a rebuttal to the gross mishandling and use of Super PACs by conservative groups. Waves was founded on the thesis that progress cannot be achieved in one election cycle, one big blue wave. It takes consistency, clarity, and follow-through.

Y’all created a full brand identity for Progressive Waves PAC– focusing on a name that broke from the paradigm of every PAC being called something along the lines of “America Freedom PAC for Freedom and Good.” We extended this methodology to the design, building a visual brand for the PAC that stood out from the monotonous others in the space while still clearly being associated with politics and the Left.