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Beyond Keywords: How Marketing Agencies Must Evolve to Advertise on AI Platforms
The marketing industry stands at an inflection point. As AI automates tasks that once required hours of manual work, from keyword research to bid optimization and basic ad copy generation, the fundamental question facing agencies isn't how to use these tools, but what our role becomes when machines handle the tactical execution. More importantly, as AI platforms like ChatGPT, Claude, and others prepare to open their doors to advertising, agencies must be ready to help brands navigate this entirely new landscape.
June 11, 2025
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5
min read
Agency
Conversion Rate Optimization
Creative
Media Buying
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Media Buying
Stop Overcomplicating Your DTC Marketing
Marketing complexity often acts as a costly smokescreen, hindering your brand's growth. Large agencies might not enhance your campaigns; instead, they complicate them.
Travis Halff
June 8, 2025
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5
min read
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