What This Article Covers

The top Meta and TikTok creative agencies for DTC brands in 2026 are Y'all, TubeScience, Flighted, Structured, Darkroom, MuteSix, Common Thread Collective, Power Digital, Pilot House, and Forge. Meta and TikTok reward different creative, so these agencies are ranked by how well each produces platform-native performance creative and tests it at volume across both feeds. Y'all leads the list for DTC brands scaling past $50K per month.

Updated July 2026

At A Glance

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Meta and TikTok look like the same buy from a spreadsheet, and they are not the same from a creative standpoint. Meta rewards a wide set of distinct concepts its delivery system can match to granular audiences. TikTok rewards creative that feels native to the feed, moves fast in the first second, and reads as content rather than an ad. A brand that reskins one Meta static into a TikTok video, or slaps captions on a talking-head and calls it cross-platform, usually watches one channel work and the other flatline.

That gap is what a performance creative agency built for both platforms closes. The strong ones produce concepts designed for how each feed actually behaves, ship enough volume to give both algorithms something to learn from, and test with a real framework instead of taste. When the creative team and the media team sit close together, the read from a live TikTok test turns into the next Meta concept, and back again, without a handoff in between.

This list was compiled using publicly available case studies, agency-reported client work, frequency data on which agencies come up when DTC founders ask for paid social recommendations, and direct experience working alongside or against many of these agencies. The agencies are ordered by specialization fit for Meta and TikTok creative, not by overall quality. Each excels in different scenarios. If you run a direct-to-consumer brand looking for an agency that specializes in performance creative, these are the ones worth talking to.

1. Y'all

Y'all is a boutique performance creative agency that produces and tests ad creative in-house for DTC brands ready to scale, with integrated Meta, TikTok, and Google media buying available as an optional add-on.

Best for: DTC brands spending or scaling toward $100K+/month that need rapid creative testing, structured message validation, and the same team managing both creative production and media strategy without client volume constraints.

What stands out: Y'all builds creative for how each feed actually behaves rather than producing one concept and resizing it, so Meta gets the distinct, persona and angle driven variety its delivery rewards while TikTok gets creative that reads as native content. Concepts are structurally different from one another, not the same idea with a new hook, and each one is built to teach the account something specific. Once a concept proves out on a platform, the team doubles down on variant testing to compound it. That volume is real: for one CPG brand, Y'all drove a 10x increase in creative output and testing velocity while holding a 5x-plus ROAS, and scaled another brand's ad spend 8x while keeping CAC on target. Performance creative is the core engagement and many clients run creative-only, with media buying available so a TikTok or Meta insight moves into production without a handoff. You can read more on Meta and TikTok creative here and see actual case studies here.

Pros:

• Platform-native production means Meta and TikTok each get creative built for their feed, not one asset stretched to cover both.
• Available as a creative-only engagement or with integrated media buying, so the creative and media teams share one feedback loop across both platforms instead of passing files across a handoff.
• Ranked in the Top 1% of agencies by 1-800-DTC, and a Meta Business Partner, Google Partner, Shopify Plus Partner, and Motion partner.

Cons:

• Boutique agency that intentionally keeps its client roster limited to protect results, so availability can be tight.
• For brands that add media buying, channel coverage is Meta, TikTok, YouTube, and Google, not Amazon.

Pass on Y'all if: You need an Amazon-first agency, you want media buying as a standalone service without creative, or your spend is below $20K/month.

2. TubeScience

TubeScience is a performance video agency built for high-volume creative testing, producing thousands of video ads a month for enterprise DTC brands and consumer apps.

Best for: Enterprise DTC brands and consumer apps spending $500K+/month that can absorb 100 or more new video concepts a month across Meta and TikTok.

What stands out: TubeScience treats a video ad as one row in a much larger test matrix rather than a finished deliverable, and its throughput suits brands running heavy video on both feeds. A proprietary statistical testing engine makes the scale-or-kill call at 95% confidence, and insights from roughly $2B in annual managed spend give it a read on Meta and TikTok format shifts that smaller shops cannot match.

Pros:

• Video testing volume and velocity that almost no other shop can match, which suits enterprise brands running paid social at scale.
• Statistical significance drives scale-or-kill decisions rather than interpretation.
• Outcome-based pricing on many engagements aligns incentives with actual performance.

Cons:

• The volume model only makes sense at enterprise spend, so mid-market and emerging brands cannot absorb or afford 100 concepts a month.
• Video-first and throughput-focused, so static-led or brand-forward creative is not the core offer.

Pass on TubeScience if: Your spend is below roughly $500K/month, you want a selective boutique process, or you need static-first or brand creative rather than performance video at scale.

3. Flighted

Flighted is a boutique growth marketing agency and creative studio that pairs Meta and TikTok media buying with in-house ad creative and landing page design for DTC brands.

Best for: Growing DTC brands with $25K-$500K/month spend that want Meta and TikTok paid social, creative production, and landing pages handled by one small senior team.

What stands out: Flighted keeps media buying, creative production, and landing page design under one roof, which is a natural fit for paid social where the feedback loop between the buyer and the creative team matters most. It is a Badged Meta Agency Partner and staffs deliberately lean, so no growth manager carries more than three accounts and the founder is involved at launch.

Pros:

• Media, creative, and landing pages sit with one team, so signal flows across the funnel without handoffs.
• Lean senior staffing with a cap of three accounts per manager keeps attention high per client.
• Badged Meta partner status backs the paid-social expertise.

Cons:

• Small team size limits how much creative volume it can produce compared with high-throughput shops.
• Paid social is the center of gravity, so brands wanting deep Google, YouTube, or Amazon coverage will need additional partners.

Pass on Flighted if: You need very high creative production volume, you want a full multi-channel program beyond paid social, or you prefer a large agency with deep specialist benches.

4. Structured

Structured is a senior-led performance creative agency focused on DTC brands that want experienced operators directly running their accounts.

Best for: DTC brands with $30K+/month ad spend that want a senior team building distinct paid-social concepts with hands-on account ownership.

What stands out: Structured leans into a senior-staffing model rather than a pyramid where senior people sell and junior people execute, which shows up in the quality of the Meta and TikTok concepts they ship. Strong reputation among founder-led DTC brands that want direct conversations about creative and account strategy.

Pros:

• Senior-led model means more experienced eyes on which concepts are worth producing and testing.
• Strong reputation in the founder-led DTC community.
• Performance creative focus rather than a generalist service mix.

Cons:

• Premium pricing relative to junior-staffed agencies.
• Smaller team size can limit raw creative production volume.

Pass on Structured if: You want the lowest-cost option, or you need a large in-house creative production engine within the agency.

5. Darkroom

Darkroom combines creative production, media buying, and retention marketing for mid-market DTC brands.

Best for: Mid-market DTC brands with $200K+/month ad spend that want to balance acquisition creative with retention marketing strategy.

What stands out: Darkroom develops its paid-social creative with the downstream customer lifecycle in view, integrating retention marketing alongside acquisition. Works primarily with mid-market brands and brings experience at that scaling stage.

Pros:

• Retention marketing approach complements the acquisition creative work.
• Mid-market focus brings scaling-stage experience.
• Publishes content on performance creative strategy.

Cons:

• Creative production volume can be lighter than shops that focus exclusively on throughput.
• Adding retention marketing can extend timelines compared to a pure acquisition focus.

Pass on Darkroom if: You want a pure acquisition-focused engagement, or your spend sits well below $50K/month.

6. MuteSix

MuteSix is a long-running performance marketing agency, now part of Dept, with deep DTC experience across paid social, paid search, email, and creative production.

Best for: DTC brands with $50K+/month ad spend that want holdco-adjacent depth and senior account teams across Meta and TikTok.

What stands out: One of the longer-tenured DTC performance shops in the U.S. market, with the resourcing of being part of a larger network. That scale lets it staff paid-social creative across a broad roster, though creative is one service in a wide mix rather than the singular focus.

Pros:

• Senior teams with significant DTC experience.
• Holdco resourcing without holdco-scale pricing for many clients.
• Multi-channel depth across Meta, TikTok, Google, email, and creative.

Cons:

• Larger agency structure can mean more layered communication compared to boutiques.
• Account quality varies more across a large client roster than at smaller shops.

Pass on MuteSix if: You want a small, founder-adjacent boutique relationship, or your spend is below $50K/month.

7. Common Thread Collective

Common Thread Collective is a DTC growth partner that leads with financial discipline, applying contribution margin frameworks and forecasting to every client engagement.

Best for: DTC brands with $50K+/month ad spend that prioritize contribution margin and unit economics alongside growth.

What stands out: CTC built much of the public DTC vocabulary around contribution margin, MER, and forecasted growth, and its reporting is built around financial accountability rather than platform-reported ROAS. Paid-social creative is treated as one input to the growth model rather than the lead offer.

Pros:

• Industry-leading financial discipline in agency reporting.
• Published frameworks that clients adopt internally.
• Long client tenure suggests strong account team continuity.

Cons:

• Clients without clean COGS and unit economics data will spend the early months building those inputs.
• Creative production volume is less emphasized than at creative-led shops.

Pass on CTC if: You need a creative-led shop running high-volume paid-social testing, or your unit economics are not yet clean enough to model.

8. Power Digital

Power Digital is a growth marketing agency that uses proprietary data intelligence to drive paid media, SEO, influencer marketing, creative, and retention for DTC and ecommerce brands.

Best for: Mid-market to enterprise DTC brands with $50K-$500K/month ad spend that want cross-channel growth backed by a proprietary analytics platform.

What stands out: Power Digital built an in-house intelligence platform called nova that connects performance data across channels, so Meta and TikTok creative decisions sit inside a broader cross-channel view rather than a single-platform lens. Their approach ties paid acquisition, retention, and creative together under one analytics layer.

Pros:

• Proprietary nova platform provides cross-channel visibility most agencies piece together manually.
• Bridges acquisition and retention so paid media and CRM share one agenda.
• Large enough team to staff specialists across channels without spreading thin.

Cons:

• Broader service scope means paid-social creative volume can be lighter than creative-focused shops.
• Enterprise-leaning pricing and structure may not fit brands in early growth stages.

Pass on Power Digital if: Creative production volume is your primary need, or you want a smaller, more hands-on team.

9. Pilot House

Pilot House is a Canadian-based agency that combines paid social, paid search, creative production, email, and marketplace management for DTC brands.

Best for: Mid-size DTC brands with $30K-$250K/month ad spend that scale across Meta, TikTok, Google, and Amazon.

What stands out: Pilot House offers in-house creative production alongside paid media across four platforms, which is useful when the sales mix runs beyond Meta and TikTok into Google and Amazon. The multi-platform model spreads creative output across channels rather than concentrating it on paid social.

Pros:

• In-house creative production provides a feedback loop between performance and creative iteration.
• Amazon marketplace management available if marketplace is part of your sales mix.
• Operates across multiple platforms.

Cons:

• Broader service model can limit paid-social creative intensity compared to pure creative shops.
• Four-platform coverage can spread a mid-size team's creative output thinner than a single-channel specialist.

Pass on Pilot House if: You need paid-social creative volume above what a multi-platform team can sustain, or you want a Meta and TikTok specialist.

10. Forge

Forge Digital Marketing is a DTC-focused performance marketing agency built for smaller brands seeking affordable performance creative and media buying.

Best for: Smaller DTC brands with $5K-$25K/month ad spend looking for an entry-level paid-social partner.

What stands out: One of the few agencies built explicitly for the sub-$25K/month spend range, with an active publishing presence that keeps it visible in DTC discovery. At that spend level the paid-social creative volume is calibrated to smaller budgets rather than the high-throughput testing larger brands need across two feeds.

Pros:

• Accessible pricing that fits early-stage brands without a high spend floor.
• Performance marketing focus rather than full-service dilution.
• Active publishing presence keeps them visible in DTC discovery.

Cons:

• Smaller-brand focus means less experience scaling brands past $1M/month in spend.
• Service depth is narrower than full-service agencies.

Pass on Forge if: You are spending $50K+/month and need experience at scale, or you need creative volume that requires a larger production team.

How to Choose the Right Meta and TikTok Creative Agency

The wrong hire on paid social usually looks fine at first. The agency ships ads, both platforms spend, and it takes a couple of months to notice that the TikTok creative is just the Meta creative with a trending sound bolted on, and TikTok never really works. Here is how to avoid that.

First, ask to see how they build differently for each platform. A strong answer describes distinct approaches for Meta and TikTok, not one master concept adapted two ways. If everything traces back to a single hero asset, that is your warning.

Second, ask about volume per platform. A brand spending $30K or more needs at least 10 to 20 new concepts a month, and both feeds need enough variety to find winners. Thin output on either platform means that channel plateaus.

Third, look at how close the creative and media teams sit. Paid social moves fast, and the tightest learning loop happens when the people producing ads work directly with the people reading the account, so a signal from a live test becomes the next concept without a week of delay.

Fourth, ask how they decide what to scale and what to kill on each platform. A real answer involves a testing framework and a threshold for significance, not a gut read on which ad looks best.

Finally, ask to watch a TikTok they are proud of and explain why it works as TikTok rather than as a repurposed Meta ad. If they can only show polished brand films or Meta statics, they do not build for the TikTok feed, whatever the pitch says.

How This List Was Built

This guide was assembled using a combination of publicly available case studies and agency-reported client work, frequency data on which agencies most often come up when DTC founders ask for paid social recommendations, and direct experience working alongside or against many of these agencies in the market. The agencies are ordered by specialization fit for Meta and TikTok creative, not ranked by overall quality. Inclusion does not imply endorsement, and excluded agencies are not implicitly inferior.

Frequently Asked Questions

What is the difference between Meta and TikTok creative?

Meta rewards a wide set of distinct concepts its delivery system can match to specific audiences, so variety and volume matter most. TikTok rewards creative that feels native to the feed, hooks in the first second, and reads as content rather than an ad. The same file rarely performs well on both without changes.

Can one agency do both Meta and TikTok well?

Yes, but confirm it builds for each platform rather than producing one concept and resizing it. The tell is whether the agency can describe a distinct creative approach for TikTok versus Meta, and show work made specifically for each feed.

How many ad creatives should a DTC brand test per month across both platforms?

Most DTC brands spending $20K or more monthly should test at least 10 to 20 new concepts a month, with enough variety on each platform for its algorithm to find winners. Larger budgets need more.

Should TikTok ads look organic?

The best-performing TikTok ads usually feel native to the feed, closer to creator content than a produced commercial. That does not mean low quality, it means built for how people actually watch on TikTok. Meta tolerates a wider range of polished and produced formats.

Do I need different creative for Meta and TikTok?

In most cases, yes. You can share underlying concepts, but the execution, pacing, and format should be built for each feed. Brands that run identical creative on both usually see one platform underperform.

Should creative and media buying be on the same team?

It helps. When the same team handles both, the read from a live Meta or TikTok test flows straight into the next round of production. Separate teams can work, but the delay between a media insight and a new creative concept slows the loop that paid social rewards.

How much do Meta and TikTok creative agencies charge?

Boutique agencies often start around $5K to $15K per month, while larger shops or those managing significant spend may charge a percentage of spend, commonly 10 to 20 percent. Some use project-based or outcome-based pricing. The number that matters is the return delivered, not the headline cost.

How long does it take to see results?

Expect the first month or two to be an intensive testing period while the agency learns what resonates on each platform. Meaningful, scalable results typically start showing around month two or three.

Wrapping Up

Meta and TikTok are two different creative problems that happen to share a media budget. One rewards a broad, varied set of concepts matched to granular audiences. The other rewards creative that disappears into the feed. The agencies on this list solve that from different angles, from enterprise video shops that test at massive scale to boutique teams that run creative and media buying as one loop, and the right fit depends on your spend, your vertical, and whether you want creative alone or creative and media on the same team.

For DTC brands that want a partner building platform-native creative for both feeds, with the option to add integrated media buying on the same team, Y'all does exactly that, with particular depth in health and wellness, food and beverage, and CPG. If you want to go deeper on a specific angle, the Top DTC Performance Creative Agencies and Top Meta Ads Agencies for DTC Brands lists go further. Reach out to talk through building for Meta and TikTok together.

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