Static and video ads built to perform on Meta, TikTok, and YouTube. Concept through delivery, on a monthly cadence, iterated against live ad data.

We approach creative as a feedback loop. Every ad we ship is part of a system: hypothesis, production, testing, learning, repeat. Our designers, editors, and motion artists sit alongside our media buyers, so every asset is informed by the hooks, angles, and formats actually working in your account.

Formats we produce:

• Static ads
• Animated and motion ads
• Short-form video
• YouTube and other wide-screen
• UGC ads

Full-service paid media management across Meta, TikTok, Google, and YouTube. Most engagements start at around $50K/month in ad spend (note: that's media budget, not agency fee). Built around contribution margin, blended efficiency, and new-customer CAC.

We buy media against the metrics that move your P&L: media efficiency ratio (MER), new-customer acquisition cost, and contribution margin. Platform-reported ROAS is one input among many. Our buyers work in lockstep with our in-house creative team, so when a campaign underperforms we can diagnose whether it's a media issue, a creative issue, or both, and act on it inside the same week.

Channels we buy:

• Meta Ads (Facebook and Instagram)
• TikTok Ads
• Google Ads (Search, Shopping, Performance Max)
• YouTube and CTV
• AI platform ads (ChatGPT, limited capacity)

Authentic creator content for paid social, sourced from a vetted roster across beauty, supplements, food, fitness, fashion, and home. Briefed, produced, and edited for Meta, TikTok, and YouTube placements.

UGC is the highest-performing creative format in DTC paid social in 2026, and the easiest to get wrong. The difference between UGC that converts and UGC that wastes a production cycle comes down to the brief and the creator. Our briefs are written by the team running your media, with hooks, claims, and calls-to-action shaped by what's actually moving in-account.

Formats we produce:

• Talking-head testimonials
• Demo and unboxing
• Lifestyle and use-case scenes
• Hook-led ad cuts
• Whitelisted creator content

Most accounts we inherit are making budget calls off numbers that don't reconcile. Meta reports one figure, Google reports another, and the store or the CRM reports a third. We fix the plumbing first, with events firing correctly and deduplicated at strong match quality, so the platforms have something real to optimize toward. For brands where the sale closes in a consult room instead of a checkout, that means pushing booked, showed, and closed events back out of your CRM so bidding chases appointments that convert rather than form fills that never answer the phone. Then we build the reporting layer on top: blended efficiency and channel attribution you can defend in a board meeting.

What we set up:

• Meta Conversions API and server-side GTM
• Google Ads conversion tracking and enhanced conversions
• GA4 configuration and event schema
• Offline conversion imports from your CRM
• Attribution platform implementation (Triple Whale, Northbeam, Elevar)
• MER, contribution margin, and cost per booked appointment reporting

Senior strategic consulting for DTC and CPG brands. Account audits, channel roadmaps, GTM strategy, attribution audits, and team structure recommendations on a fractional basis for in-house marketing teams.

Our specialization in direct-to-consumer marketing shows up most in our ability to bridge tactical decisions with bigger business objectives. We work hand-in-hand with founders, CMOs, and marketing leads on the business as a whole, with a focus on how each tactical decision compounds into growth. In practice, this means we bring deep knowledge of what works and what doesn't in ecommerce and recommend growth strategies based on your specific product, positioning, and stage.

Where we engage:

• Shopify stack architecture
• Ad spend scaling roadmaps
• DTC and CPG product positioning
• Go-to-market strategy
• Subscription model design
• New-customer vs. returning-customer growth strategies
• Team structure and hiring