Services For DTC Brands

We're a full-service paid acquisition funnel agency.
Our services cover every component to scaling DTC revenue... from creative strategy and ad design, to UGC, to media buying, and CRO.

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Ads built to drive real revenue

Performance Creative

Static and video ads built to perform on Meta, TikTok, and YouTube. Concept through delivery, on a monthly cadence, iterated against live ad data.

We approach creative as a feedback loop. Every ad we ship is part of a system: hypothesis, production, testing, learning, repeat. Our designers, editors, and motion artists sit alongside our media buyers, so every asset is informed by the hooks, angles, and formats actually working in your account.

Formats we produce:

  • Static ads
  • Animated and motion ads
  • Short-form video
  • YouTube and other wide-screen
  • UGC ads

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Media Buying

Scale paid acquisition, profitably

Full-service paid media management across Meta, TikTok, Google, and YouTube. Most engagements start at around $50K/month in ad spend (note: that's media budget, not agency fee). Built around contribution margin, blended efficiency, and new-customer CAC.

We buy media against the metrics that move your P&L: media efficiency ratio (MER), new-customer acquisition cost, and contribution margin. Platform-reported ROAS is one input among many. Our buyers work in lockstep with our in-house creative team, so when a campaign underperforms we can diagnose whether it's a media issue, a creative issue, or both, and act on it inside the same week.

Channels we buy:

  • Meta Ads (Facebook and Instagram)
  • TikTok Ads
  • Google Ads (Search, Shopping, Performance Max)
  • YouTube and CTV
  • AI platform ads (ChatGPT, limited capacity)

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UGC

UGC

Authentic creator content for paid social, sourced from a vetted roster across beauty, supplements, food, fitness, fashion, and home. Briefed, produced, and edited for Meta, TikTok, and YouTube placements.

UGC is the highest-performing creative format in DTC paid social in 2026, and the easiest to get wrong. The difference between UGC that converts and UGC that wastes a production cycle comes down to the brief and the creator. Our briefs are written by the team running your media, with hooks, claims, and calls-to-action shaped by what's actually moving in-account.

Formats we produce:

  • Talking-head testimonials
  • Demo and unboxing
  • Lifestyle and use-case scenes
  • Hook-led ad cuts
  • Whitelisted creator content

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CRO

CRO

Landing page and PDP optimization for DTC brands on Shopify. Ad-to-page consistency, friction reduction, and continuous A/B testing built around the metrics that matter to your P&L.

You can't out-buy a leaky funnel. If the page loses the visitor, every dollar of paid media is working harder than it should have to. Our CRO team builds Shopify landing pages and product detail pages that match the angle of the ad, remove friction from checkout, and keep the testing roadmap moving every week.

What we build:

  • Conversion-focused landing pages
  • Optimized product detail pages
  • Ad-to-page experience matching
  • A/B and multivariate test infrastructure
  • Post-purchase upsell and cross-sell flows

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Strategy

Ecommerce strategy

Senior strategic consulting for DTC and CPG brands. Account audits, channel roadmaps, GTM strategy, attribution audits, and team structure recommendations on a fractional basis for in-house marketing teams.

Our specialization in direct-to-consumer marketing shows up most in our ability to bridge tactical decisions with bigger business objectives. We work hand-in-hand with founders, CMOs, and marketing leads on the business as a whole, with a focus on how each tactical decision compounds into growth. In practice, this means we bring deep knowledge of what works and what doesn't in ecommerce and recommend growth strategies based on your specific product, positioning, and stage.

Where we engage:

  • Shopify stack architecture
  • Ad spend scaling roadmaps
  • DTC and CPG product positioning
  • Go-to-market strategy
  • Subscription model design
  • New-customer vs. returning-customer growth strategies
  • Team structure and hiring

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Ready to scale your DTC brand?

Fill out an inquiry form and we'll schedule a call to learn more about your brand, what your paid acquisition funnel needs are, and how we can be the best scaling partner possible. We'll also share how we work with DTC brands and determine what type of complementary audit (media buying, creative, CRO) would be most useful for your brand.