Save Trees

Save Trees, formerly Cloud Paper, brought us on at an inflection point in the business. They had an incredible set of bamboo paper products with a proven product-market fit, and it was finally time to enter a growth phase. This is easier said than done, as it was critical that scaling not hurt their CAC and cut into their profitability.

Y’all was up to the task, and has scaled spend from $2,000 per week to $18,000 per week without negatively affecting any profitability metrics and while maintaining target CAC. Fueled by diligent media buying, thoughtful creative strategy, and benefits-focused creative development, Save Trees' DTC revenue is growing almost as fast as bamboo does.