ZYN

When we first met with ZYN Turmeric, they were burnt out on agencies, quite understandably; after working with multiple groups, there had been little momentum for their direct-to-consumer operation. Digital marketing campaigns had resulted in disappointing results, running counter to the success the product was seeing in retail and wholesale. 

ZYN engaged Y’all to scale their DTC operation through creative strategy, creative ad development, conversion rate optimization, and media buying. We knew that we needed to control all aspects of the marketing funnel to find what hadn’t worked before and turn things around for the direct-to-consumer side of the business. And that we did. Our creative drove sales to an all-time high, and new customer acquisition has surged.