Performance Creative
Performance creative for health, wellness, and beauty brands. New ads every two weeks, with each concept built across visual styles, messages, and placements.
We build creative for how Meta, TikTok, and YouTube now deliver ads. Each concept goes out in several visual styles, messages, and placements, giving the algorithm more ways to reach the right people and keeping your costs down as ads fatigue.
- Creative strategy, with concepts, hooks, and a testing plan built from your account's data
- Static, motion, video, and UGC ads, each one visually distinct instead of low-impact headline-only variants
- New ads every two weeks, plus more versions of whatever the platforms spend on
In our first creative delivery for Wand, three new ads reached the top 10% of account spend at a CPA 29% better than the account average.
Recognition and Partners
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Performance Creative
Creative runs on two-week cycles. Here's what happens in each one and how the results shape the next.
Account review
We start by watching your top-spending and underperforming ads to see what's working and which messages, audiences, and placements the account hasn't tried yet. In regulated categories, concepts start from the claims you're approved to make, and the variety comes from visuals, placements, and personas.
Concepts and creators
In the first week of each cycle, we present concepts and creators for your approval. Once we're consistently aligned, we can move to delivering without concept pre-approval.
Building each concept as a set
Each concept is built as a set that mixes visual styles, messaging angles, and placements across Reels, Stories, and Feed. Polished, on-brand ads sit next to lo-fi and creator-led pieces, so the algorithm can match each person to the version that suits them.
Delivery
Finished static, motion, video, and UGC ads arrive in the second week. Your first delivery lands within 10 days of the engagement starting.
Learning and iteration
We meet weekly and review the last delivery's results in Motion. We read results at the ad set and campaign level, since ads that spend at the top of the funnel often warm up the people who convert on other ads. When an ad shows life, we build new versions of it, and every delivery also explores concepts, personas, and angles the account hasn't tested.
Meta, TikTok, and YouTube now decide who sees an ad mostly from the ad itself. When an account is full of near-copies, the algorithm puts most of the budget behind one and keeps reaching the same people, so CPMs rise. Our creative team is trained to think like media buyers, so the work holds up whether we run your media or your team does.
Frequently Asked Questions
Find answers to common questions about our services and processes below.
Yes. Every delivery includes raw footage and reformatted cuts, so your team can use the work in organic social, email, and product listings.
Each cycle runs two weeks. We present concepts and creators for your approval in the first week and deliver finished ads in the second, and we meet weekly to review results from the last delivery. Assets live in Air with a live tracker, and you can leave feedback there, over Slack, or on our calls.
No. Many brands with in-house or agency media teams hire us for creative only. We deliver finished ads to your media team and stay in sync with them on testing priorities and what's working. When we also run your media, our buyers and creative team work from the same data.
You do. Everything we make is yours in perpetuity, including creator content, raw footage, photos, and B-roll, for use on any platform. There are no licensing fees or usage windows.
The platforms read creative as their main targeting signal. When a batch of ads shares the same layout, colors, and hook, the algorithm treats them as one ad. Small headline changes or image tweaks give it nothing new to learn from and give you nothing new to act on, so we build each concept as a set of visually distinct versions.
From two places. We build new versions of the ads that showed life in the last delivery, and we look for angles, personas, and placements the account hasn't covered yet. That second track is how an account's baseline costs come down. When something works, like a hook that lifts click-through rate, we carry it into new visuals and messages.
Creative-only engagements start at $10K a month. That covers strategy, concepting, production of static, motion, video, and UGC ads, creator fees, analytics, and iteration on what's working. Pricing scales with how many ads you need each month, and creator whitelisting is passed through at cost.
Creative strategy and a testing roadmap, new static, motion, video, and UGC ads every two weeks, edits of your existing footage and creator content, and raw footage and reformatted cuts with every delivery. You can hire us for creative on its own or as part of full service, and UGC is included either way.
