Tracking and Attribution
Tracking and attribution for DTC and consult-driven brands. Server-side events, offline conversion imports, and reporting that ties spend to margin.
Recognition and Partners
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Tracking and Attribution
Measurement work runs in a fixed order, because each layer depends on the one beneath it. Events first, then the feedback loop into the platforms, then attribution, then the reporting your team makes decisions from.
Measurement audit and event inventory
We inventory every event firing across your site, ad platforms, analytics, and CRM, then reconcile them against store and CRM revenue. The output is a list of what's missing, what's duplicating, what's misfiring, and which numbers your team should stop trusting until the plumbing is fixed.
Server-side tracking and event repair
We implement Meta Conversions API and server-side GTM, rebuild Google Ads conversion tracking with enhanced conversions, and configure GA4 with an event schema that matches how your business actually works. Events get deduplicated and pushed at strong match quality so the platforms have real signal to optimize toward.
Offline conversion imports
For brands where the sale closes in a consult room, on a phone call, or in a sales rep's pipeline, a form fill is not a conversion. We push booked, showed, and closed events back out of your CRM into the ad platforms so bidding chases appointments that convert instead of leads that never answer the phone.
Attribution platform implementation
We implement and configure whichever attribution platform fits your stack, including Triple Whale, Northbeam, and Elevar, then validate it against platform and store data before anyone makes a budget decision on it. An attribution tool built on broken events produces confident wrong answers.
Reporting tied to your P&L
The last layer is the reporting your team actually opens. Blended efficiency, contribution margin, new-customer CAC, and cost per booked appointment, presented so channel decisions can be defended in a board meeting without three people pulling three different numbers.
Most accounts arrive with a measurement problem disguised as a media problem. Spend looks inefficient because the platforms are optimizing toward the wrong event, or because nobody can agree on what the number is. Y'all fixes the plumbing before touching budget, then builds a reporting layer that holds up as you scale. Measurement sits inside the same team running your creative and your media, so the moment the data changes what's true, the buying changes with it.
Frequently Asked Questions
Find answers to common questions about our services and processes below.
Yes, though it is typically paired with our media buying and/or creative services to get the accounts up to speed as quickly as possible.
Scope drives the timeline. A tracking repair on a standard Shopify build moves faster than a CRM integration for a multi-location consult business. The audit comes first in every case, because it determines how much of the existing setup can be kept.
Meta grades event match quality based on how many identifiers accompany each event. Most accounts arrive in the poor to fair range because they're sending page-level data only. Adding hashed email, phone, name, and address at the server level typically moves an account several grades and improves delivery with no change to spend.
Y'all works inside whatever stack you already run and validates it against platform and store data before it gets used for budget decisions. Platforms include Triple Whale, server-side GTM, GA4, Meta Conversions API, and Google Ads enhanced conversions.
It sends events from your CRM back to the ad platforms so bidding optimizes toward what happened after the lead came in. You need one if the sale closes somewhere other than a checkout: a consult, a phone call, a sales pipeline. Without it, the platforms optimize toward form fills and you pay for leads that never convert.
Three common causes. Events are firing client-side only, so ad blockers and iOS privacy features drop a share of them. The same conversion is counted by more than one platform inside overlapping attribution windows. Or match quality is low enough that the platforms can't tie a conversion back to a click. All three are diagnosable and fixable.
An audit and reconciliation of every event firing across your site, ad platforms, analytics, and CRM, followed by server-side tracking implementation, offline conversion imports, and attribution platform setup.
