Paid Social and Paid Search
Full-service media buying on Meta, TikTok, Google, and YouTube. Built around contribution margin, blended efficiency, and new-customer CAC.
Recognition and Partners
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Paid Social and Paid Search
How we run a media buying engagement, from audit through ongoing optimization.
Audit and strategy
We start with a deep audit of your accounts on Meta, TikTok, Google, and YouTube. We look at account structure, creative performance, audience setup, attribution, and historical efficiency. The output is a strategy doc with channel mix, budget allocation, and a clear creative testing roadmap.
Account architecture and launch
We rebuild your campaign structure around testing velocity and clean reporting. Audience strategy, naming conventions, and tracking get standardized across platforms so performance signals are clean from day one.
Daily optimization and budget pacing
Buyers are in the accounts every day, pacing budgets, killing underperformers, scaling winners, and flagging anomalies. Pacing is tied to contribution margin and weekly business goals, not a fixed daily cap.
Creative testing roadmaps
Our buyers and creative team build a shared testing roadmap that maps the angles, hooks, and formats we're testing each week. Winning concepts move from ad to landing page in the same sprint.
Reporting tied to your P&L
Every account we run reports against MER, new-customer CAC, contribution margin, and LTV alongside platform-level ROAS. You always know what's driving the number and where the gap is.
We're a Meta, Google, Shopify, and Motion partner. Every dollar of paid media reports back to a contribution margin line, so you always know what scaled acquisition is actually costing. Our paid social and search teams adapt to where the brand is at: scaling spend, prioritizing single-channel profitability, or reallocating budget dynamically when a product or offer starts to take.
Frequently Asked Questions
Find answers to common questions about our services and processes below.
Yes, in select engagements, though results compound faster when both sit in one engagement. Creative is the primary delivery signal on Meta and TikTok, so a media-only engagement is capped by the volume and diversity of assets your team can supply.
Y'all is a boutique team, so the people in your account are the people on your calls. Buyers work inside the same engagement as the creative team, which removes the handoff between diagnosing a creative problem and fixing it. Y'all is a Meta Business Partner, Google Partner, and Shopify Partner, and ranks in the top 1% of agencies by 1-800-DTC.
A full audit of existing accounts covering structure, creative performance, audience setup, attribution, and historical efficiency, then a rebuild of campaign architecture around testing velocity and clean reporting. Naming conventions and tracking get standardized across platforms so performance signals are readable from the start.
Media efficiency ratio, new-customer acquisition cost, and contribution margin. Platform-reported ROAS is one input among several, because it double-counts across channels and shifts with attribution windows.
Meta Ads across Facebook and Instagram, TikTok Ads, Google Ads including Search, Shopping, and Performance Max, YouTube and CTV, and AI platform ads including ChatGPT on limited capacity. Channel mix is set by where your customers convert and where incremental spend still clears your margin.
Most media buying engagements start around $50,000 per month in ad spend. That figure is media budget, not agency fee. Brands below that level usually get more out of a creative or strategy engagement until spend supports the testing volume media buying requires.
