Paid Social and Paid Search
Media buying on Meta, TikTok, Google, and YouTube, for ecommerce and appointment-based brands. Budgets and bidding tied to new customers or completed appointments.
We run Meta, TikTok, Google, and YouTube for full-service clients, with every dollar measured against your targets. Our buyers and creative team work from the same account data, so what the buyers learn goes straight into your next round of ads.
- Campaign goals, budgets, and conversion events set from your margin and acquisition targets
- Daily budget pacing, with new concepts tested against current winners in your live account
- Reporting on MER, new-customer CAC, and contribution margin, or on cost per booked and completed appointment by location
For a multi-location salon and spa group, we optimized bidding to bookings and grew booked appointments 85% to 3,430 at about $24 each.
Recognition and Partners
.png)
Paid Social and Paid Search
Our buyers know how Meta, TikTok, and Google decide who sees your ads, and they set up and manage your accounts around that. Here's how it works.
Conversion goals
We set each platform to optimize toward what your business counts as a sale. For ecommerce brands that's a new customer, and for appointment-based brands it's a booked and completed appointment. Budgets and campaign goals come from your margin and acquisition targets.
Broad campaign setup
We set campaigns up broadly and let your creative do the targeting, since that's how Meta, TikTok, and Google now find customers. Naming and structure stay consistent across platforms so results are easy to read.
Testing in your live account
New concepts go into your live account against your current winners, with a set share of budget held for testing. Our buyers treat where each platform chooses to spend as a signal.
Daily pacing and scaling
Buyers are in your accounts every day, pacing budgets, scaling what's working, and catching problems early. Spend moves with your goals, whether that's a margin target or open appointment spots at each location.
Reporting and feedback
Buyers send results back to the creative team by placement and by new versus returning audience, so the next round of ads builds on what they saw. Your reporting covers MER, new-customer CAC, and contribution margin, or cost per booked and completed appointment and revenue per new client by location.
Left alone, ad platforms chase the cheapest conversions they can find, and those aren't always the customers your business needs. Much of our buyers' job is keeping Meta, TikTok, and Google pointed at your actual goals, like new customers at a healthy margin or appointments that turn into revenue. When results move, we can trace the cause to the campaign, the creative, or the tracking, because all three sit with one integrated team.
Frequently Asked Questions
Find answers to common questions about our services and processes below.
Full-service fees start at $17.5K a month. That covers creative strategy, new static, motion, video, and UGC ads every two weeks, creator sourcing with usage rights in perpetuity, media buying on Meta, TikTok, Google, and YouTube, a tracking review, senior strategy, and reporting. Once you're spending $175K a month on ads, the fee moves to a declining percentage of spend, starting at 10%. Creator whitelisting is passed through at cost, and tracking implementation is scoped separately when your account needs it.
Campaign setup and daily management on Meta, TikTok, Google, and YouTube, testing new ads against current winners in your live account, and reporting tied to your business goals. Media buying is part of our full-service engagements, so creative, UGC, and strategy come from the same integrated team.
No. We only run media as part of full-service engagements. On Meta and TikTok, the ads themselves decide who sees them, so the buying works best when the same team makes the ads. If you only need creative, we offer that on its own.
Every account gets senior attention, whatever its size. The people running your account are the people on your calls, and our buyers and creative team work in the same engagement, so when results slip we can tell whether the fix is in the media or the ads and make it that week. We're a Meta Business Partner, Google Partner, and Shopify Partner, and 1-800-DTC ranks us in the top 1% of agencies.
We're in your ad accounts right after kickoff. In the first few weeks we review your tracking, audit your campaigns and creative, and restructure what needs it. Your first round of new ads arrives within 10 days.
For ecommerce brands, MER, new-customer CAC, and contribution margin. For appointment-based brands, cost per booked and completed appointment and revenue per new client, by location. Platform-reported ROAS is one input among several, because it double-counts across channels and shifts with attribution windows.
Meta (Facebook and Instagram), TikTok, Google (Search, Shopping, and Performance Max), and YouTube. We set the channel mix by where your customers convert and where more spend still pays back. We don't manage Amazon or retail media.
We're the best fit for brands spending $100K or more a month on ads and looking to scale. Below about $20K a month, a freelancer or an in-house marketer is usually a better use of budget.
