Media Buying

Full-service media buying on Meta, TikTok, Google, and YouTube. Built around contribution margin, blended efficiency, and new-customer CAC.

Scale paid acquisition, profitably

Full-service media buying on Meta, TikTok, Google, and YouTube. Built around contribution margin, blended efficiency, and new-customer CAC.

Hand holding a PAMOS Signature bottle against a blue sky, highlighting features: alcohol-free, supports blissful sleep, elevated vibes unlocked, vegan and gluten free, naturally flavored and fast acting.
Close-up of a person biting into a dark chocolate square held by fingers on an orange background with text describing it as a secret weapon for staying sharp.
Orange drink with coconut slices and orange slice, FlavCity Coconut Orange drink mix packaging, with text highlighting no sugar added, fiber for gut health, grass-fed collagen, electrolytes, and benefits for skin, hair, and joints.
Comparison chart titled 'Why Popsmith?' showing Popsmith stovetop popcorn with icons indicating fresh healthy snacking, true movie theater popcorn, endless flavor possibilities, delicious buttery taste, and hot fluffy fresh popcorn, against microwave popcorn with lesser icons for each category.
Vanilla Cream FlavCity protein smoothie powder with 25g protein, clean ingredients, and vanilla ice cream flavor on a yellow background.
Four colorful cans of Pamos non-alcoholic cocktails labeled Bellini, Mai Tai, Margarita, and Ranch Water with their key flavor notes listed above each.

Recognition and Partners

What We Do

Accelerate Your Success with Yall

Media Buying

How we run a media buying engagement, from audit through ongoing optimization.

1

Audit and strategy

We start with a deep audit of your accounts on Meta, TikTok, Google, and YouTube. We look at account structure, creative performance, audience setup, attribution, and historical efficiency. The output is a strategy doc with channel mix, budget allocation, and a clear creative testing roadmap.

2

Account architecture and launch

We rebuild your campaign structure around testing velocity and clean reporting. Audience strategy, naming conventions, and tracking get standardized across platforms so performance signals are clean from day one.

3

Daily optimization and budget pacing

Buyers are in the accounts every day, pacing budgets, killing underperformers, scaling winners, and flagging anomalies. Pacing is tied to contribution margin and weekly business goals, not a fixed daily cap.

4

Creative testing roadmaps

Our buyers and creative team build a shared testing roadmap that maps the angles, hooks, and formats we're testing each week. Winning concepts move from ad to landing page in the same sprint.

5

Reporting tied to your P&L

Every account we run reports against MER, new-customer CAC, contribution margin, and LTV alongside platform-level ROAS. You always know what's driving the number and where the gap is.

We're a Meta, Google, Shopify, and Motion partner. Every dollar of paid media reports back to a contribution margin line, so you always know what scaled acquisition is actually costing. Our paid social and search teams adapt to where the brand is at: scaling spend, prioritizing single-channel profitability, or reallocating budget dynamically when a product or offer starts to take.

Frequently Asked Questions

Find answers to common questions about our services and processes below.

No items found.

Featured blogs

Ad Creative

Top 10 Creative Diversity Tactics for Meta Andromeda in 2026 (Updated May 2026)

Ten creative diversity tactics that produce performance under Meta Andromeda in 2026, after the algorithm shifted from audience-based to prediction-based delivery. Learn what each tactic is, why it works, how to implement it, and the common mistake to avoid.
Travis Halff
May 6, 2026
•
5 min read
Ad Creative

Why Creative Is the Real Targeting Mechanism in Modern DTC Advertising

You're not picking your audience anymore.... the algorithm is. And the only thing it has to learn from is your creative.
Travis Halff
February 7, 2026
•
5 min read
Media Buying

Stop Overcomplicating Your DTC Marketing

Marketing complexity often acts as a costly smokescreen, hindering your brand's growth. Large agencies might not enhance your campaigns; instead, they complicate them.
Travis Halff
October 7, 2025
•
5 min read

Ready to scale your DTC brand?

Fill out an inquiry form and we'll schedule a call to learn more about your brand, what your paid acquisition funnel needs are, and how we can be the best scaling partner possible. We'll also share how we work with DTC brands and determine what type of complementary audit (media buying, creative, CRO) would be most useful for your brand.

Let's Chat About Scaling Your DTC Brand