Strategy
Senior strategic consulting for DTC and CPG brands. Channel roadmaps, GTM, team structure, and account audits on a fractional basis.
Recognition and Partners
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Strategy
Strategy engagements at Y'all are scoped to the question. Sometimes it's a one-time audit. Sometimes it's an ongoing fractional CMO seat. Here's how the most common engagements run.
Account and channel audits
We audit your accounts on Meta, TikTok, Google, and YouTube against current best practices and your specific business goals. The output is a written assessment of what's working, what isn't, and where the highest-leverage fixes are.
Channel and creative roadmaps
Once we know the gaps, we build a roadmap for the next two to four quarters. Channel mix, creative cadence, key tests, and success metrics are mapped to your business objectives so the in-house team has a clear plan to ship against.
Brand and creative direction
We review your brand system, creative assets, and platform-level execution against what's converting in your category. Recommendations cover both creative principles and specific production fixes.
Tech stack and attribution
We audit your measurement and attribution setup across whichever attribution platforms, analytics tools, and platform pixels you currently run. If the data isn't telling a clean story, no media decision built on it will be the right one. We surface the gaps and recommend the fixes.
Team structure and hiring
If your in-house team is misshaped for the stage you're at, no amount of strategy fixes the problem. We assess current roles against where the workload actually sits and recommend hires, restructures, or partnerships that close the gap.
Some DTC brands don't need a new agency. They need a senior outside perspective and a clear plan. Y'all's strategy engagements are built for in-house marketing leads, founders, and CMOs who want an honest read on what's working, what's stalling, and where to focus next. You stay in the driver's seat. We help you steer.
Frequently Asked Questions
Find answers to common questions about our services and processes below.
Often. Some brands use an audit to decide whether to build in-house or hire an agency, then move into a media buying or creative retainer once the roadmap is set. Others stay strategy-only for years. There's no requirement to convert.
Yes. Y'all assesses current roles against where the workload actually sits, then recommends hires, restructures, or outside partnerships. This often surfaces before anything else, because a team shaped for an earlier stage will cap what any roadmap can deliver.
Meta, TikTok, Google Ads including Search, Shopping, and Performance Max, YouTube and CTV, and the measurement layer underneath all of it. Attribution audits cover platform pixels, server-side tracking, GA4 configuration, and third-party attribution platforms including Triple Whale, Northbeam, and Elevar.
Yes. Most strategy clients already have in-house buyers or designers. Y'all is brought in for an outside read on what's working, where performance is stalling, and which decisions compound. Recommendations are written for the team that has to ship them, with owners and sequencing attached.
A written assessment of your accounts on Meta, TikTok, Google, and YouTube, measured against current platform best practices and your own business goals. It covers account structure, creative performance, audience setup, attribution quality, and historical efficiency, and it closes with a ranked list of the highest-leverage fixes.
A fractional seat gives an in-house marketing team recurring senior access without a full-time hire. Typical work includes setting quarterly channel priorities, reviewing creative and media performance, pressure-testing budget allocation, sitting in on vendor and agency reviews, and advising on hires. Cadence and depth are set per brand.
In a strategy engagement Y'all does not run your accounts. Your in-house team keeps execution and Y'all supplies senior direction, audits, and roadmaps. A full-service retainer puts Y'all's media buyers and creative team inside the accounts, producing and buying. Brands with a capable in-house team typically start with strategy. Brands building that team typically start with full service.
A strategy engagement covers an audit of your paid accounts, a channel and creative roadmap for the next two to four quarters, a review of your brand and creative execution against category benchmarks, an attribution and tech stack audit, and recommendations on team structure and hiring. Scope is set by the question you bring, so some engagements are a single audit and others are an ongoing fractional seat.
