Creator-Driven Content
UGC in every engagement for health, wellness, and beauty brands. Vetted creators, a brief written for each one, and usage rights in perpetuity.
UGC is part of every engagement because creator ads add a voice and look that branded creative can't. We source creators from a vetted roster across beauty, skincare, aesthetics, wellness, supplements, and fitness.
- Creators who would use your product in real life, each with a brief tailored to them
- Scripts and edits written to pass platform review in restricted categories
- Full ownership with usage rights in perpetuity, and whitelisting passed through at cost
Formats include testimonials, demos and unboxings, treatment walkthroughs, and whitelisted creator ads.
Recognition and Partners
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Creator-Driven Content
Here's how we take UGC from finding creators to testing finished ads.
Creator sourcing
We pull creators from our vetted roster across beauty, skincare, aesthetics, wellness, supplements, and fitness, and pick people who would use your product in real life. Each one is screened on past performance and fit with your brand before we bring them on.
Creator briefs
Every creator gets their own brief, written around how they talk and how they'd use the product. In regulated categories, scripts start from your approved claims. Shot lists cover several angles per shoot.
Production and rights
Our creator and partnership lead handles contracts, usage rights, whitelisting, and shoot coordination, and reviews every piece before it reaches you.
Editing for placements
Our editors cut each video for the placements you run, from 9:16 for Reels, Stories, and TikTok to 4:5 and 1:1 for feeds.
Testing and iteration
Creator ads are tested in the same rounds as your other ads. When one shows life, we make more edits and hooks from it and brief other creators on the same angle. Creators whose ads keep performing get more briefs.
Creator ads look and sound different from your branded creative, so the platforms have more ways to reach different people. In health, wellness, and beauty, people also trust a recommendation from someone like them more than an ad from the brand. That's why UGC is a standard part of our creative work.
Frequently Asked Questions
Find answers to common questions about our services and processes below.
No. Creator ads work best as one part of a varied creative mix, so we only make them as part of a full-service or creative-only engagement.
Yes. Content our creators make for you comes with usage rights in perpetuity, across paid and organic. Whitelisting is negotiated with every creator upfront and passed through at cost, with no markup.
Usually the creator doesn't fit the product, or every creator is working from the same script. We pick creators who would actually use the product and write a separate brief for each one.
Our creative strategists write a brief for each creator, using your approved claims in regulated categories.
Creator sourcing from our vetted roster, a brief written for each creator, contracts and usage rights, editing for each placement, and testing with your other ads. UGC is part of every engagement, full service and creative-only, and our creator and partnership lead coordinates it.
