Creator-Driven Content
Authentic creator content for DTC paid social. Vetted roster across categories, briefed by the team running your media, edited for Meta, TikTok, and YouTube.
Recognition and Partners
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Creator-Driven Content
From sourcing to edit, here's how we run a UGC engagement.
Creator sourcing
We pull from our roster of vetted creators across beauty, supplements, food, fitness, fashion, and home, matching each brand to talent who can speak credibly about the product. Every creator is screened on past performance and brand fit before we move.
Brief and shot list development
Briefs are written by the same team running your media, so every hook, claim, and CTA is grounded in what's actually working in your account. Shot lists cover multiple angles per brief so we have testable variation from a single capture.
Production management
We manage talent contracts, capture coordination, and creator output reviews end to end. You see deliverables on a clear timeline without having to chase creators or coordinate logistics.
Editing for placements
Every clip is edited for the placements that matter most to your media plan: 9:16 for Stories, Reels, and TikTok; 1:1 for in-feed; 16:9 for YouTube and connected TV. Captions, sound design, and pacing are tuned per placement.
Performance-based iteration
Once ads go live, hook rate, hold rate, and conversion data feed back into the next brief. Winning angles get expanded. Losing ones get cut. The roster turns over based on who's actually delivering results.
Authentic UGC is creator content that feels real, like watching a friend's video. It's also the format Meta's Andromeda and GEM updates favor in 2026. We optimize every brief and edit for the way the platforms now distribute UGC creative, with usage rights and whitelisting structured so the content compounds in value across paid and organic.
Frequently Asked Questions
Find answers to common questions about our services and processes below.
Assets Y'all produces are the client's to use in perpetuity. Creator content carries the usage rights negotiated in that creator's agreement, and those terms get set upfront so the content keeps compounding across paid and organic instead of expiring mid-flight.
Two causes account for most of it. The brief was written by someone who isn't watching the account, so the hook doesn't match a real objection. Or the creator was picked on follower count instead of credibility with the product. Both get resolved before production starts, which is where the sourcing and briefing work happens.
Our creative strategists. Hooks, claims, and calls to action come from what's already moving in the account, and shot lists cover multiple angles per brief so a single capture produces testable variation.
Creator sourcing from a vetted roster, brief and shot list development, production management covering talent contracts and capture coordination, editing for placement, and performance-based iteration. Every full-service engagement includes UGC, coordinated through an internal creator and partnership lead.
