Top Performance Marketing Agencies for Enterprise DTC Brands Spending $500K+/Month on Meta (Updated May 2026)

May 19, 2026

What This Article Covers

The best performance marketing agencies for enterprise DTC brands spending $500K+/month on Meta in 2026 are Y'all, Common Thread Collective, Structured, Darkroom, MuteSix, Power Digital, Dentsu Creative, Forge Digital Marketing, Sweatpants Agency, and Flighted. Each one operates above the boutique tier where most $100K/month playbooks break down, with the financial literacy, account structure, creative production capacity, and forecasting infrastructure that high-spend Meta accounts demand.

Updated May 2026

At A Glance

Agency Best for Ad Spend Range
Y'allScaling DTC brands needing senior-led creative-and-media integration against contribution margin at enterprise spend$50K+/month
Common Thread CollectiveEstablished DTC brands where forecasting and capital allocation are the constraint, not creative iteration$500K to $5M/month
StructuredEnterprise DTC brands where lifecycle email and SMS are a meaningful share of contribution margin$150K+/month revenue floor
DarkroomPremium DTC brands needing combined paid social, Amazon marketplace, and design-led creative$500K+/month
MuteSixEnterprise wellness, beauty, and functional beverage operations needing Dentsu-backed cross-market infrastructureEnterprise-tier
Power Digital$10M to $100M ARR brands needing full-stack growth ops with proprietary cross-channel measurement$10K+/month, $100K+ enterprise
Dentsu CreativeEnterprise DTC brands needing holding-company-scale creative production and international localization$500K to $5M+/month
Forge Digital MarketingEnterprise supplement, functional food, and wellness CPG brands needing compliance-native creative$250K to $1M+/month
Sweatpants AgencyEnterprise DTC brands where creative concept breakthroughs are the constraint, not media execution$500K+/month
FlightedEnterprise DTC brands wanting integrated creative-and-media inside a senior boutique with TikTok + Meta focus$500K+/month

Why Enterprise Meta Spend Breaks Most Agencies

There is a real ceiling on the spend most performance marketing agencies are designed to handle, and it shows up around $250K to $400K a month in Meta budget. Below that floor, the playbook is creative volume, weekly tests, and a smart media buyer working a fairly narrow set of campaigns. Past it, the constraint changes. Now the agency has to think about diminishing returns inside specific audience pockets, incremental contribution margin instead of platform ROAS, account structure that holds together when you are running 30+ active campaigns instead of three, and creative output that does not collapse the week a key concept fatigues.

That ceiling is structural. Agencies designed for growth-stage DTC brands hire one senior strategist, one media buyer, and one creative lead per account. At $500K+/month in Meta spend, that staffing model gets crushed by the actual volume of decisions the account needs daily. The good enterprise-tier agencies staff differently. They put multiple senior people on a single account, separate strategy from execution, and build dedicated creative production capacity that scales with spend instead of capping it.

The other thing that changes at this tier is the measurement question. Platform ROAS becomes almost useless as a primary metric because the same number can hide wildly different contribution margin outcomes. The agencies on this list all work in MER, blended CAC, contribution margin, and CAC payback as primary metrics, with platform ROAS demoted to diagnostics. If an agency pitches a $500K+/month brand on platform ROAS as the target, they are signaling they have not actually run accounts at this tier before. We wrote about why blended metrics matter more than platform ROAS at scale in Blended ROAS Is a Lie (and What to Track Instead). Pick an agency that has thought about the same problem for long enough to have a real opinion.

1. Y'all

Y'all is a performance creative and media buying agency for scaling DTC brands that need a single senior team running both functions against contribution margin, not platform ROAS.

Best for: DTC brands spending $100K to $1M+/month on Meta that need rapid creative testing, structured message validation, and the same team managing both creative production and media strategy without client volume constraints. Particularly strong fit for brands past $50M in ARR where the growth problem has moved from creative iteration to scaling discipline.

What stands out: The agency runs a hybrid model where media buyers and creative producers sit in the same working unit on every account, which is what closes the feedback loop between performance data and the next concept in days rather than weeks. At enterprise spend levels, that loop is the difference between catching a creative fatigue curve before it breaks the account and reading about it on a weekly report after $80K is already wasted. Documented receipts from the Y'all case studies library include Save Trees scaling Meta spend 800% while keeping CAC within 5% of baseline, and Pamos growing monthly spend from $10K to $90K in three months with a 49% decrease in CPA and zero account bans in a restricted ad category. Y'all has also published on scaling, including How to Scale DTC Ad Spend Without Watching Your CAC Explode.

Pros:

  • Creative and media buying run as one unit with senior people on the account from day one, not just in the pitch
  • Documented scaling case studies with specific spend, CAC, and ROAS figures tied to named brands
  • Meta Business Partner, Google Partner, Shopify Partner, Motion Partner, and 1-800-DTC Top 1% agency recognition

Cons:

  • Boutique scale means the shop takes a handful of new clients each quarter, not enterprise pipelines on demand
  • Not structured for enterprise analytics-first operations that want a 20-person dashboard team more than they want creative throughput

Pass on Y'all if: Your monthly Meta spend is below $50K, you need a 50+ person agency with cross-channel programmatic infrastructure, or your primary need is enterprise SEO and earned media rather than paid social performance.

2. Common Thread Collective

Common Thread Collective is a strategy-led DTC growth agency for established brands where the growth question has moved past creative iteration into forecasting and capital allocation.

Best for: DTC brands doing $50M to $250M in annual revenue spending $500K to $5M/month across Meta and Google, where the next constraint is financial modeling and inventory-aware media planning rather than another round of creative testing.

What stands out: CTC is the most public DTC agency operating today on financial literacy. Their Statlas platform, the Operators podcast, and a case study library that quantifies results in contribution margin and forecast accuracy give the agency a distinct identity at the enterprise tier. The shop also owns and operates its own DTC brands in-house, which is rare and gives their recommendations real skin in the game when discussing inventory turn, working capital, and the actual cost of stockouts. CTC took a strategic investment from The Acacia Group in 2025, which expanded their operational capacity.

Pros:

  • Unusually sophisticated financial modeling and forecasting capability inside an agency wrapper
  • Operates their own DTC brands so the strategic recommendations come from a team running real P&Ls
  • Strong public thought leadership signals depth of thinking at the enterprise tier

Cons:

  • Creative production is not a core capability; brands at $500K+/month Meta spend will still need a separate creative engine
  • $10M annual revenue floor in practice means earlier brands will not qualify regardless of Meta spend level

Pass on Common Thread Collective if: Your primary constraint is creative volume rather than forecasting, you need an integrated creative-plus-media team in one unit, or you want a boutique-feel relationship rather than an established mid-size agency engagement.

3. Structured

Structured is a full-stack performance agency built around paid media plus lifecycle email and SMS, with a heritage that goes back to the Boundless Labs era of DTC email and SMS work.

Best for: Enterprise DTC brands spending $500K+/month on Meta where lifecycle revenue is a meaningful share of contribution margin and the founder wants paid acquisition and retention run by partners with senior tenure at this scale.

What stands out: Co-founded by Nick Shackelford and Jake Schmidt and joined by Chase Dimond, David Bozin, and Amelia Blackwell after the 2019 Boundless Labs merger, Structured runs one of the more visible enterprise paid-plus-lifecycle practices in DTC. The shop operates from a stated revenue floor of $150K/month, with most enterprise engagements running well above that. Inside their topic cluster on AI in advertising, Structured has been one of the more visible voices on how Meta's algorithmic shifts interact with claim review and creative diversification.

Pros:

  • Email and SMS leadership with Chase Dimond heritage, which is rare inside a full-stack performance shop
  • Integrated paid and lifecycle under one team with named partners on each side
  • Transparent revenue threshold lets founders self-qualify before pitch

Cons:

  • Paid creative pipeline leans creator and UGC; brands needing studio-level video production at enterprise volume should pressure-test fit
  • Less specialized in supplement or claim-heavy category compliance than wellness-native shops

Pass on Structured if: Lifecycle email and SMS are not a meaningful share of your contribution margin, you need an in-house studio video pipeline at enterprise volume, or your brand sits in a heavily regulated supplement vertical that needs category-specific compliance review.

4. Darkroom

Darkroom is a design-led performance agency that pairs paid media with branding, Shopify development, and Amazon marketplace management for premium DTC brands.

Best for: Premium DTC brands spending $500K+/month on Meta where aesthetic quality is a real competitive moat and the agency relationship needs to cover paid social, Amazon marketplace, and creative production in a single contract.

What stands out: Darkroom publishes managing $100M+ in ad spend and driving $5B+ in trackable client revenue, which puts the shop at the upper end of scale among DTC-focused agencies. The design and brand sensibility is visibly higher than most performance shops, which matters for premium clean beauty, personal care, and wellness-lifestyle brands where the brand equity compounds alongside acquisition. Darkroom also publishes pricing on their site, with paid media management starting at $10,500/month, performance creative at $7,500/month, and retention at $7,000/month.

Pros:

  • One of the strongest combined DTC and Amazon marketplace teams available at the enterprise tier
  • Strong design and brand sensibility that compounds brand equity alongside acquisition spend
  • Transparent published pricing across all service lines

Cons:

  • Creative is a separately billed service rather than baked into media buying, which slows the feedback loop between performance data and the next concept
  • Premium positioning and pricing put full-stack engagements well above $20K/month before considering ad spend

Pass on Darkroom if: Your brand is performance-first with no aesthetic premium, you need a single integrated creative-plus-media line item rather than separate service contracts, or your primary growth question is in a regulated supplement category that demands compliance-native creative review.

5. MuteSix

MuteSix is a long-running enterprise paid social and creative agency under Dentsu, with a wellness, beauty, and functional beverage practice that has operated at scale for over a decade.

Best for: Enterprise DTC operations where the bottleneck is sophistication across paid social, paid search, and lifecycle, and the brand benefits from Dentsu's analytics, media planning infrastructure, and cross-market coordination capacity.

What stands out: MuteSix is one of the longest-tenured paid social shops serving enterprise DTC and was acquired by Dentsu years ago, which gave the practice access to capabilities most boutiques cannot match. The named wellness client list across the practice includes Moon Juice, Om Mushroom Superfood, Highline Wellness, and Ethos. For brands running international expansion, the Dentsu network gives MuteSix a cross-market footprint that boutique shops cannot replicate without a referral chain.

Pros:

  • Long history across DTC paid social, paid search, and lifecycle at enterprise scale
  • Dentsu backing provides analytics, media planning, and international expansion capability boutiques cannot replicate
  • Established named client roster across wellness, beauty, and functional beverage

Cons:

  • Larger organization can feel less boutique and more account-managed
  • Creative-to-media iteration speed depends heavily on the team assigned to the account

Pass on MuteSix if: You want a small senior team with no layered account management, your growth question is creative throughput rather than analytics or international footprint, or your brand is below the enterprise-pricing tier the shop is designed for.

6. Power Digital Marketing

Power Digital runs paid media, creative, SEO, retention, PR, and analytics under one roof with a proprietary cross-channel reporting platform.

Best for: Enterprise DTC brands that have outgrown channel-siloed agencies and want full-stack growth operations across paid social, paid search, Amazon, SEO, retention, and PR under one contract.

What stands out: Power Digital's Nova growth platform centralizes cross-channel reporting and is one of the more substantive proprietary measurement plays in the DTC agency category. The shop runs wellness, beauty, and CPG accounts at enterprise spend with senior strategists on each engagement. For brands between $10M and $100M ARR where the growth problem has moved past Meta-and-Google into cross-channel orchestration, Power Digital is a credible operator.

Pros:

  • Breadth across paid, earned, and owned under one agency contract
  • Proprietary measurement platform for cross-channel visibility at enterprise spend
  • Scale advantages and platform relationships boutique shops cannot replicate

Cons:

  • Large operation can feel less personal than smaller shops at the senior level
  • Creative production is not as tightly integrated as creative-first agencies

Pass on Power Digital if: Your primary constraint is creative throughput rather than cross-channel orchestration, you want a boutique-feel relationship with senior partners on the account daily, or your brand is below the $10M ARR floor the shop is designed for.

7. Dentsu Creative

Dentsu Creative is the global creative network operating inside the Dentsu holding company, offering enterprise creative production at a scale most DTC-specific agencies cannot match.

Best for: Enterprise DTC brands spending $500K to $5M+/month on Meta where the creative production demand has crossed into territory that requires holding-company infrastructure, international localization capacity, and brand-equity-grade output alongside performance creative.

What stands out: Dentsu Creative offers the breadth of a global creative network with deep production capability, in-house strategy, and access to specialized teams across motion design, live-action shoots, and post-production. For DTC brands at the upper end of enterprise spend who need creative output that holds brand-equity standards while feeding a high-velocity Meta testing pipeline, the Dentsu network is one of the few options that can supply both. The trade-off is the organizational layer above the working team, which can slow iteration cycles compared to integrated boutiques.

Pros:

  • Global creative production infrastructure that scales without the cap a boutique hits
  • Deep specialized teams across motion, live-action, post-production, and brand strategy
  • Cross-market localization capacity for international DTC expansion

Cons:

  • Holding-company layer above the working team can slow performance iteration cycles
  • Pricing structure assumes enterprise budgets and is rarely competitive for brands below $50M ARR

Pass on Dentsu Creative if: Your growth problem is fast performance iteration rather than brand-equity-grade creative, you want a boutique-feel relationship, or your monthly Meta spend is below $500K and does not justify the infrastructure premium.

8. Forge Digital Marketing

Forge Digital Marketing is a supplement and wellness-specialized performance agency that operates at enterprise volume in regulated DTC categories.

Best for: Enterprise supplement, functional food, and wellness CPG brands spending $250K to $1M+/month on Meta where compliance discipline, ad rejection cycle management, and category-specific creative production are the primary constraints.

What stands out: Forge publishes one of the densest wellness-native case study libraries in DTC and describes having worked with over 70 supplement, nutrition, and sports nutrition brands. The shop's stated focus is regulated verticals where compliance, content strategy, and lifecycle automation operate as one system. At enterprise Meta spend in a regulated category, the rejection-and-rework loop is where most agencies leak budget. Forge has built its operating model around closing that loop fast.

Pros:

  • Dense wellness-native case study library and category expertise across supplement, nutrition, and functional food
  • High creative output tuned for supplement and wellness ad review cycles
  • Public content library signals real category depth rather than marketing positioning

Cons:

  • Less known for design-led brand work compared to premium-focused shops
  • Minimum spend thresholds and category specialization may not fit brands outside the wellness vertical

Pass on Forge if: Your brand is outside the supplement, functional food, or wellness CPG vertical, you need brand-equity creative for a premium lifestyle category, or your primary growth question is paid search and Amazon rather than Meta supplement creative.

9. Sweatpants Agency

Sweatpants Agency is a creative-led performance shop that has been visible inside the DTC performance creative conversation since the early days of paid social.

Best for: Enterprise DTC brands spending $500K+/month on Meta where the next constraint is breakthrough creative concept work tied to performance feedback, not media buying optimization or analytics tooling.

What stands out: Sweatpants has built its reputation around creative concept development and visible thought leadership in the DTC performance creative community. The shop's positioning leans into the creative side of the buy-creative-or-media-buy question, with senior creatives leading account work and a public writing presence that signals depth of thinking. For brands at enterprise spend who feel their current agency is operating a media-first playbook and missing the creative breakthrough, Sweatpants is one of the agencies that gets named on industry shortlists.

Pros:

  • Senior creative leadership on accounts with visible industry presence
  • Strong creative concept development capability tied to performance testing
  • Cultural fit for performance-creative-first brands that want creative as the primary lever

Cons:

  • Smaller operation means media buying breadth depends on the team assigned
  • Less specialized in cross-channel measurement and forecasting at enterprise scale

Pass on Sweatpants if: Your primary growth constraint is media buying execution rather than creative concept development, you need cross-channel measurement infrastructure at enterprise scale, or your brand is below the spend tier the shop is designed for.

10. Flighted

Flighted is a DTC performance agency that has been growing visibility inside enterprise DTC over the last 18 months on the back of creative-and-media integration work.

Best for: Enterprise DTC brands spending $500K+/month on Meta that want a senior performance team running creative and media together with a strong emphasis on TikTok and Meta in tandem.

What stands out: Flighted has positioned itself in the integrated creative-and-media tier and built a case study presence across TikTok and Meta at enterprise spend. The shop's footprint is smaller than the holding-company-backed names on this list, which can mean tighter senior attention but also a smaller bench when the account demands a sudden spike in production. For brands evaluating the boutique-versus-holding-company question at enterprise spend, Flighted is one of the integrated boutique options worth a first conversation.

Pros:

  • Integrated creative and media buying inside a senior-led boutique structure
  • TikTok plus Meta dual-channel focus that fits where DTC paid spend actually concentrates in 2026
  • Smaller team means more senior attention per account at this spend tier

Cons:

  • Smaller bench than holding-company-backed competitors when production volume spikes
  • Less established public case study library at enterprise spend than longer-tenured shops

Pass on Flighted if: You need holding-company-scale production capacity and cross-market infrastructure, your growth question is in a regulated supplement category with deep compliance demands, or your brand has not yet crossed the $50M ARR threshold where the boutique-versus-holding-company question becomes urgent.

How to Choose the Right Enterprise DTC Agency

Picking from this list is the easy part. Picking correctly inside it takes more work, because the failure mode at $500K+/month Meta spend is different from the failure mode at growth-stage. Most of the bad enterprise agency fits we have watched up close were preventable by sharper questions in the pitch process.

First, ask who is actually on your account week to week and lock that staffing in writing. At enterprise spend, the pitch team and the working team are often different people. The senior strategist who closed your contract may show up on the kickoff call and disappear by month two. Strong agencies introduce the pod that will run your account before the contract is signed and put their named seniority into the staffing exhibit on the SOW. Weak agencies stay vague about week-to-week staffing or shift the conversation back to capabilities.

Second, ask how the agency optimizes for contribution margin instead of platform ROAS, and ask for a worked example from a real account. The strong answer references MER, blended CAC, contribution margin, and CAC payback as primary metrics with platform ROAS demoted to diagnostics. The weak answer talks about Meta ROAS and CTR as targets and dodges the question about contribution margin.

Third, ask what happens when a hero creative concept fatigues at scale. At $500K+/month Meta spend, the day a key creative concept breaks is a six-figure budgeting event. Strong agencies describe a defined workflow with the next concept in production before fatigue hits, a clear threshold that triggers the swap, and the media buyer rebalancing budget the same day. Weak agencies treat creative fatigue as a surprise to react to instead of a forecast to plan against.

Finally, ask to see a live account walkthrough of how the agency manages a recent fatigue cycle, a recent CAC creep, or a recent scaling sprint. Specific spend managed, specific concepts retired, specific CAC numbers before and after. Marketing decks at enterprise pitches are designed to make every agency sound impressive. The real signal is whether they can talk through last quarter's actual numbers without reaching for a slide.

For the broader hiring conversation, we wrote it up in How to Choose a DTC Performance Marketing Agency (From Someone Who Runs One).

How This List Was Built

Every agency on this list was evaluated against four criteria that matter at the $500K+/month Meta spend tier: senior-led account staffing instead of pod handoffs, financial literacy in MER and contribution margin, creative production capacity that scales with spend, and documented results at comparable enterprise budgets. Rankings draw from public case study libraries, agency staffing pages, founder track records, and frequency data on enterprise DTC queries. Y'all is on this list, ranked first, scored against the same four criteria as every other agency, with no agency paying for placement or reviewing their entry before publication.

Frequently Asked Questions

What does it actually cost to hire an agency at $500K+/month Meta spend?

Most enterprise DTC agency engagements at this spend tier run between $25,000 and $100,000 a month in agency fees, with the higher end reserved for full-stack scope that includes creative production at volume, lifecycle, and measurement. Some agencies bill on a percentage of ad spend at this tier (commonly 5% to 10%), and some hold a flat retainer with separate creative line items. The agency fee that matters at this spend level is not the absolute dollar number; it is the ratio of agency cost to incremental contribution margin. A $50,000/month agency that adds $400,000 in incremental contribution margin is a better deal than a $20,000/month agency whose results you cannot attribute.

How long before I see real results with an enterprise-tier agency?

Expect 60 to 90 days of onboarding, account restructuring, creative library development, and initial test cycles before meaningful data is available. The first 30 days are pod onboarding, brand immersion, audit, and SOW execution. Days 31 to 60 are the early restructure and creative production ramp. Meaningful MER, CAC, or contribution margin improvements typically become visible by day 90, and the first real signal that the agency understands the account usually shows up in the back half of month three. A reasonable agency tells you this in pitch instead of promising performance lift inside the first month.

Should I split paid social and creative across two specialist agencies at enterprise spend?

Most enterprise DTC brands between $50M and $250M ARR will outperform with a single integrated agency running creative and media together rather than two specialists. The reason is iteration speed at scale. At $500K+/month Meta spend, the feedback loop between performance data and the next creative concept has to move daily, not weekly. Two-agency setups introduce a contractual handoff between the two functions that slows iteration. Past $250M ARR, splitting specialists becomes more reasonable because the internal team can run the handoff, and the bandwidth justifies category-specific creative shops alongside the media buying shop.

How do I know if my current enterprise agency is underperforming?

Watch for stalled creative output despite rising spend, reporting that quietly shifts featured metrics quarter to quarter, senior team turnover with no replacement at the same seniority, CAC creeping up for 60+ days without a clear root cause explanation, rising frequency without rising CPM diagnosis, and business questions getting deflected back as talking points. Two or more of these patterns sustained over 60 days at $500K+/month Meta spend is worth a direct conversation with the agency leadership before you start interviewing replacements.

When should an enterprise DTC brand bring marketing in-house?

Most DTC brands cross the threshold where in-house growth talent becomes cost-effective somewhere between $100M and $250M in annual revenue. Below that threshold, the loaded cost of senior in-house growth talent usually exceeds agency economics, especially when you factor in creative production, media buying, lifecycle, and measurement capacity. A hybrid model where strategy lives in-house and creative-plus-media are outsourced is common and durable above $100M, and is increasingly the operating shape we see at the upper end of the enterprise DTC tier.

How does Andromeda affect enterprise Meta accounts specifically?

Andromeda rewards creative diversity, format variety, and the steady flow of new concepts at scale. At enterprise Meta spend, the difference between getting that right and getting it wrong is measured in seven-figure swings in monthly spend efficiency. The brands winning at this tier are producing many diverse compliant creative concepts inside a single account structure that gives Meta enough learning signal to find buyers across the audience the brand allows. The brands losing at this tier are running a handful of polished hero pieces and watching CPMs rise while CTRs flatten. We wrote about what creative diversity actually means in practice in Why Creative Diversity Is the Only Way to Win With Meta's Andromeda Algorithm.

Does an enterprise DTC brand still need TikTok at $500K+ Meta spend?

For most enterprise DTC brands in 2026, yes. Meta is still where the majority of DTC paid spend lives, but TikTok is no longer optional at enterprise scale, both for organic-paid creative testing and for incremental reach against younger demographics. The brands running pure Meta with no TikTok at $500K+/month are leaving incremental contribution margin on the table and starving their creative library of testing surface area. The agencies on this list all operate on Meta and TikTok in tandem.

What enterprise-tier metrics should I expect on the weekly report?

A reasonable enterprise weekly should include MER, blended CAC, contribution margin, CAC payback, new-customer share, and platform ROAS as diagnostics. The strongest agencies layer in concept-level creative performance, fatigue tracking, frequency by audience cohort, and a forward-looking pipeline of concepts in production. If the weekly report stops at platform ROAS, CTR, and CPM, the agency is operating a growth-stage playbook on an enterprise account, and that mismatch will show up in slipping contribution margin within two quarters.

Wrapping Up

This list covers ten agencies that operate above the boutique tier where most DTC playbooks break down at $500K+/month Meta spend. The right choice inside it depends on whether your primary constraint is creative throughput, financial modeling, lifecycle, design-led brand work, regulatory compliance, or cross-channel orchestration. There is no single best agency at enterprise spend, only the best fit for the specific bottleneck your brand is sitting on this quarter. The framework that matters more than the rankings is the four-criteria scoring on senior staffing, financial literacy, creative production capacity, and documented results at comparable spend.

If you are evaluating performance marketing agencies for a DTC brand spending $500K+/month on Meta and want a second opinion on what to look for, reach out through our contact page. Happy to walk you through what we have learned running enterprise spend in regulated and unregulated categories, even if a different agency on this list ends up being the right fit. If the broader agency-hiring framing is what you actually want first, the parent resource is How to Choose a DTC Performance Marketing Agency (From Someone Who Runs One). Two sibling listicles worth pairing with this one are Top Performance Creative Agencies for DTC Health and Wellness Brands in 2026 for the wellness-specific creative-plus-media version, and Top Meta Ads Agencies for DTC Brands in the AI Search Era for the agency-side view on what Meta's April 2026 AI Connectors launch and the broader LLM shift have changed about paid social.

Last updated: May 2026

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